Marketing

Google Adwords & Bing Ads Management

In today’s digital age, advertising online has become increasingly important for businesses of all sizes. Two of the most popular online advertising platforms are Google Ads (formerly known as AdWords) and Bing Ads (or Microsoft Ads). Google Ads allows businesses to create and run ads on Google’s search engine and partner websites. While some businesses choose to manage their Google and Bing Ads campaigns in-house, there are several advantages to outsourcing this task to a professional company.

1. Expertise and Experience Managing a Google and Bing Ads campaign requires a significant amount of knowledge and experience. A professional company specializing in Google and Bing Ads will have a team of experts who are trained and certified in managing ad campaigns. They will be able to create and optimize campaigns that are more effective and efficient than those managed by an inexperienced team.
2. Saving Time and Money Outsourcing your Google and Bing Ads campaign to a professional company can save you a significant amount of time and money. By letting a team of experts manage your campaign, you can focus on other important tasks, like running your business. A professional company can also help you save money by optimizing your campaign to get the best results for your budget.
3. Advanced Tools and Technology Professional Google and Bing Ads management companies have access to advanced tools and technology that can help them create and optimize campaigns. They use various tools like keyword research and competitive analysis to create highly targeted campaigns that drive the most relevant traffic to your website.
4. Customized Campaigns A professional Google and Bing Ads management company will work with you to create a customized campaign that meets your business goals. They will take the time to understand your business, industry, and target audience to create campaigns that are tailored to your specific needs.
5. Better Results Ultimately, outsourcing your Google and Bing Ads campaign to a professional company can lead to better results. A professional company will be able to create campaigns that are more effective at driving traffic, increasing conversions, and generating leads. This means more revenue for your business and a better return on investment.

In conclusion, outsourcing your Google and Bing Ads campaign to a professional company can be a smart move for your business. By leveraging the expertise and experience of a professional team, you can save time and money, access advanced tools and technology, and get better results. If you’re struggling to manage your Google and Bing Ads campaign in-house or want to take your advertising to the next level, consider working with a professional Google and Bing Ads management company to help you achieve your goals. With the right team in place, you can create highly effective campaigns that drive traffic, generate leads, and boost revenue for your business.

Contact us today for a consultation.

Ecommerce Marketing

Ecommerce has become an essential part of modern retail, and marketing plays a crucial role in driving sales for online businesses. However, ecommerce marketing can be complex and challenging, especially for businesses that are just starting out. Here’s how ecommerce marketing can help businesses drive sales and grow their online presence.

1. Search Engine Optimization (SEO)
   SEO is a fundamental aspect of ecommerce marketing that involves optimizing your website and content to rank higher on search engines like Google. SEO helps businesses attract organic traffic to their websites, which can drive sales and improve their online visibility.
2. Pay-Per-Click Advertising (PPC)
   PPC advertising allows businesses to place ads on search engines and other websites and pay only when someone clicks on their ads. This can be an effective way to drive targeted traffic to your website and increase sales.
3. Social Media Marketing
   Social media marketing involves using social media platforms like Facebook, Instagram, and Twitter to promote your products and engage with your customers. Social media marketing can help businesses build brand awareness, drive website traffic, and increase sales.
4. Email Marketing
   Email marketing involves sending promotional emails to your customers to keep them informed about new products, promotions, and other updates. Email marketing can be a powerful way to build relationships with your customers and increase sales.
5. Influencer Marketing
   Influencer marketing involves partnering with social media influencers to promote your products to their followers. Influencer marketing can be an effective way to reach new audiences and increase sales, especially for businesses that are just starting out.
6. Content Marketing
   Content marketing involves creating and sharing high-quality content like blog posts, videos, and infographics to attract and engage your target audience. Content marketing can help businesses build brand awareness, establish thought leadership, and drive website traffic.
7. Affiliate Marketing
   Performance-based marketing in which a business rewards affiliate partners for each visitor or customer brought by the affiliate’s own marketing efforts. More specifically, Publishers such as websites and email marketers who feel their reach is compatible with your product will use your customized banners and text ads to drive their visitors to your site and receive a commission on sales or impressions generated from those visitors. (Commission Junction).
8. Display Ad Re-Targeting
   Visitors to your site are identified after they leave your site and are re-targeted while visiting other sites with banner ads in order to keep your brand in front of them or bring them back to your site via click in order to convert them to customers. (Adroll).
9. Social Media Advertising
   Build branding, promotion and sales by using display add and endorsement campaigns within Facebook and Twitter channels. (Facebook Advertising, Opendorse).
10. Amazon
    Setting up a direct retail sales effort on Amazon and using their full turnkey service in which they handle storing, selling, shipping and customer service for your products. (Amazon FBA).

Ecommerce websites require a unique set of marketing services to drive branding, traffic and sales to your site. The goals of this program are to focus on:

• services where ROI can be tracked
• making an investment over time to properly measure the performance and potential of each particular service
• invest smart money where performance is positive or divest
• build out the program with other best of breed Internet Marketing services based on experience.

In conclusion, ecommerce marketing can help businesses drive sales and grow their online presence through SEO, PPC advertising, social media marketing, email marketing, influencer marketing, and content marketing. If you’re struggling with your ecommerce marketing strategy or want to take your online business to the next level, consider working with an ecommerce marketing service provider to help you achieve your goals. By combining the right strategies and tactics, you can build a strong online presence and attract more customers to your ecommerce business.

Contact us today for a consultation.

Search Engine Optimization or SEO Consultants

This is the art and science of tuning your site so that search engines bring up your site at the top of the results.

Search engine optimization (SEO) is a crucial aspect of any online marketing strategy. With millions of websites competing for visibility on search engines, it’s more important than ever to have a strong SEO strategy in place. But for many businesses, SEO can seem like a daunting and confusing task. That’s where our SEO consultants come in – offering expertise and guidance to help businesses improve their online visibility and reach their target audience.

Here’s how our SEO consultants can help businesses improve their SEO:

1. Keyword Research Keyword research is the foundation of any successful SEO strategy. It involves identifying the words and phrases that potential customers use when searching for products or services related to your business. SEO service providers use a variety of tools and techniques to conduct keyword research and identify the most relevant and profitable keywords for your business. This includes analyzing search volume, competition, and relevance to your business.
2. On-page Optimization On-page optimization refers to the changes made to the website itself to improve its ranking on search engines. SEO service providers will optimize various elements of your website, such as page titles, meta descriptions, header tags, and internal linking. These elements are critical to ensuring that search engines can understand the content of your website and rank it appropriately.
3. Off-page Optimization Off-page optimization refers to activities that take place outside of your website to improve its ranking on search engines. This includes building backlinks to your website, social media marketing, and online reputation management. SEO service providers will help you develop an off-page optimization strategy that can boost your website’s visibility and credibility.
4. Content Creation High-quality, relevant content is critical to any successful SEO strategy. SEO service providers will help you create and publish content that is optimized for search engines and appeals to your target audience. This includes blog posts, articles, infographics, videos, and more.
5. Analytics and Reporting SEO service providers will provide you with regular reports that detail the performance of your website, including metrics such as traffic, conversions, and rankings. This information will help you understand how your SEO strategy is performing and make adjustments as needed.

In conclusion, our SEO consultants can help businesses improve their online visibility and reach their target audience through keyword research, on-page optimization, off-page optimization, content creation, and analytics and reporting. If you’re struggling with your SEO strategy or want to take your online marketing to the next level, consider working with our SEO consultants to help you achieve your goals.

Generate increased website traffic and translate that traffic into clients with a customized SEO strategy that will deliver outstanding results. We offer  straightforward, no non-sense search engine optimization.

Our SEO consulting includes:

• install google analytics
• integrate webmaster tools
• seo keyword research and implementation
• optimize meta tags (title, description, keywords)
• optimize image alt tags
• optimize page content and specific terms for specific pages (including H1 tags)
• create internal linking strategy
• develop incoming links
• check deadlinks, robots, crawl errors
• create sitemap
• google local, google+
• local seo
• seo content highlighting services / key terms
• submissions, social bookmarking
• google adwords / pay-per-click management
• video content for seo
• social media marketing
• seo monthly reporting

Contact us today for a consultation.

Social Media Marketing Consultants

Social media has become an essential part of modern marketing strategies. With billions of people using social media platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok and Twitter, businesses need to have a strong social media presence to connect with their target audience. However, managing social media can be overwhelming and time-consuming for businesses, which is why many turn to social media marketing consultants for assistance.

Here’s how social media marketing consultants can help businesses improve their social media presence:

1. Social Media Strategy Social media marketing consultants will work with you to develop a comprehensive social media strategy that aligns with your business goals. This includes identifying your target audience, creating a content calendar, and determining the most effective social media platforms for your business.
2. Content Creation Creating high-quality, engaging content is essential for success on social media. Social media marketing consultants will help you develop content that resonates with your audience, including images, videos, infographics, and more.
3. Social Media Advertising Social media advertising can help you reach a wider audience and drive more traffic to your website. Social media marketing consultants can help you develop and execute targeted social media advertising campaigns that reach your desired audience.
4. Analytics and Reporting Social media marketing consultants will provide you with regular reports that detail the performance of your social media accounts. This includes metrics such as engagement, reach, and conversions. This information will help you understand how your social media strategy is performing and make adjustments as needed.
5. Community Management Building and maintaining a strong social media community is critical to success on social media. Social media marketing consultants can help you manage your social media accounts, including responding to comments and messages, engaging with followers, and monitoring your online reputation.

In conclusion, social media marketing consultants can help businesses improve their social media presence through social media strategy, content creation, social media advertising, analytics and reporting, and community management. If you’re struggling with your social media strategy or want to take your online marketing to the next level, consider working with a social media marketing service provider to help you achieve your goals.

Contact us today for a consultation.

Social Media Marketing (SMM) –  the art and science of tuning your social networking websites to increase brand exposure and broaden customer reach. This is word of mouth internet engagement utilizing popular portals such as Facebook, Twitter, Linkedin, Pinterest, Tumblr, Instagram, YouTube, Google+ and more. We build and manage your social media channels, create content, engage with your social community and distribute your content through social media websites. This is also referred to as SMO, social media optimization.

Companies are still grappling with how to measure social media and its resulting return on investment (ROI). The new social metrics include social connections like Facebook fans (or likes), engagement rates, social chatter, and Twitter retweets. Traditional metrics like impressions, clicks, site traffic, leads, and revenue continue to provide valuable information.

Your customers are all using social media to find the products and services they need and to engage with brands they like. These platforms provide you with infinite ways in which to build your brand and engage both loyal and potential customers. Social media pages are quickly indexed by search engines so integrating your social media campaign can help you not only engage your audience, but get you powerful visibility at the top of the results pages too. Social networks give your business what many other sites don’t: the perfect platform for effortlessly engaging leads and customers — helping you keep leads interested, boost customer loyalty, and increase conversion.

We can create an integrated social media strategy tailored around your brand, your audience and your specific goals.

Contact us today for a consultation.

Well-executed marketing programs drive up both revenue and profits. We help our clients launch new brands, refresh existing brands, create killer digital experiences and much more. Whether your goal is to boost sales, influence public perception, build brand identity or drive website traffic, we have strategies that will drive results.

Our work focuses on brand management, including competitive positioning, and the impact that marketing has on sales and profits.  We manage brand expectations from the development of strategy to tactical marketing strategies – everything from clearer category definition to nuances in shopping behavior. We help make a series of strategic decisions: determining where to play, defining the right brand positioning and product offerings, and designing a winning model with the right mix of media.

Grow your brand with a tailor-made solution. Contact us for a consultation.